In Fast Company’s September 2008 issue, Anya Kamenetz describes the new trend in financial institutions: encouraging its customers/members to save money through a variety of means, including paying them or rewarding them with prizes.
Filene Fellow Peter Tufano, who has been studying new ways to encourage savings, is quoted in the article. Also featured in the article is Matt Davis, a 30 Under 30 member, for his credit union’s program What Are You Saving For?
Check out the article here. Also, check out Filene i3’s Prize-based savings innovation page for more open source information.