Credit unions have worried for a while that the next generation of members isn’t coming in fast enough. But here’s another challenge: What if the next generation of members aren’t interested in auto loans?
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Next generation auto loans
- Oct 15, 2009 No Comments
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Gen BuY Insights
- Sep 22, 2009 1 Comment
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Credit unions are financial institutions, not retailers. Right? Right?
Well maybe. Financial institutions don’t get to market new jeans or sell MP3 players, but they do have to attract and keep attention just like the folks at Target or American Eagle.
What follows are some credit union takeaways from an excellent YPulse interview with the authors of the new book Gen BuY: How Tweens, Teens, and Twenty-Somethings Are Revolutionizing Retail.
More ...categories » Consumer/Member Data, Marketing, Consumer Behavior and Market Research, Young Adults and Families
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Two Ways to Hire
- Aug 31, 2009 No Comments
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Hiring correctly is one of the hardest tasks for any employer. Given the financial, demographic, and regulatory challenges facing credit unions, hiring is doubly important. Hat tip, then, to Seth Godin’s packaging of this insight: Hire people whose work you know, not just whose interviews impress you. Contract with them; use them as interns; bring them as temps … and then take the plunge. (We think Seth is right, so watch also in the coming weeks for the findings from Filene’s MBA placement pilot.)
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Three Credit Union Leaders on the Opportunities for Young Professionals
- Jun 24, 2009 No Comments
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categories » CU Tomorrow, Human Resource Issues, Management, Podcasts and Videos, Young Adult Recruiting
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Reaching Generation Debt: New Products and Strategies
- Jun 5, 2009 1 Comment
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In Filene’s final CU Tomorrow brief we invite Anya Kamenetz, a staff writer at Fast Company magazine and the author of Generation Debt, to address the question: How can credit unions better serve young adults?
Included is Kamenetz’s take on the core financial issues facing young adults in America and how credit unions, as innovative member-owned cooperatives, can ease young adults into the financial mainstream while acting in their best interests.
More ...categories » CU Tomorrow, Podcasts and Videos, Young Adult Recruiting, Young Adults and Families
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Interview: Addison Avenue FCU on finding new targets
- May 26, 2009 1 Comment
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Addison Avenue FCU gets it. Strong products. Good online delivery. They tested out the Zopa model in 2007. They’re offering high-interest checking. Their forays into social media have been modest but stable.
I spoke with Jonathan Gowins, Addison Avenue’s ecommerce, social media manager about approaching young adults and about one improvement in particular.
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Promise and Peril: Selling in the Social Network
- May 21, 2009 No Comments
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Do friends influence purchases on social networks? Yes, but that’s not always good for the seller.
More ...categories » CU Tomorrow
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Change has come to … your credit cards
- May 20, 2009 No Comments
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Without a deep dive into Reg Z, the Schumer Box, or anything official, here’s a Consumer Reports summary of the changes to credit card rules passed by Congress in the last two days.
More ...categories » CU Tomorrow, Economic Issues - Policy, Lending, Regulation and Deposit Insurance
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Checking, Evolved
- May 13, 2009 3 Comments
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Wired. Tired. Expired. That’s the formula Wired magazine has been using for years to convey what’s compelling and what’s cliché. Let’s try this:
- Wired: Relationship checking
- Tired: Free checking
- Expired: Fee-based checking
categories » CU Tomorrow, Innovation, Marketing, Consumer Behavior and Market Research, Young Adults and Families
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Tremor of Change: Delta Community hires Wesabe
- Apr 29, 2009 5 Comments
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Funny how these things work. Just yesterday I was with a group of Wisconsin credit unions discussing when personal financial management (PFM) tools like FinanceWorks (basically a Quicken plugin for online banking) and Amplify’s excellent Money Tracker would be more integrated into online banking applications. Today, I spotted this announcement that Delta Community Credit Union in Georgia would integrate Wesabe’s PFM into their site.
More ...categories » Innovation, Marketing, Consumer Behavior and Market Research, Young Adults and Families
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