Through independent research and innovation, the Filene Research Institute explores issues vital to the future of credit unions and consumer finance.


Do Your Marketing Materials Need a Boost?

If your credit union is looking for ways to maximize your consumer-focused messages and spend your marketing dollars more effectively, Filene’s Innovator in Residence may be the answer. Consumer researcher Maya Bourdeau will bring science into the art of communication, helping you find the right story for your product or service. 

 There are three ways to engage with Filene and Maya

  • Call—If you have marketing materials that don’t seem to be getting the job done, Maya can provide an expert opinion on their effectiveness.

  • Collaborate—Gather with other credit unions that share your strategic direction regarding a specific market.
  • Customize—If you prefer to customize a project for your credit union, Filene and Maya will develop a tailored approach that works with your priorities and strategic direction.

Email us or call (608) 231-8550 for more information.