Who is Matt?
Matt Davis believes cooperation, collaboration, resourcefulness, and a little bit of creativity are at the heart of making the mutual self-help model of credit unions work. Matt is a credit union Swiss Army knife (with a background in public relations and marketing). At the Filene Research Institute, Matt helps credit unions put i3 ideas into action and develop an innovation competency.
His creations, such as What are you saving for?, CU Water Cooler, and Football Pick’em, have earned Matt international recognition, including features in Fast Company,Yahoo! Finance, and Bankrate.com. Matt was named one of the Triad Business Journal’s 40 Business Leaders Under 40 (NC). He was a member of Filene’s 30 Under 30 group, authors The Credit Union Warrior blog, and is the Editor-in-Chief of cuwatercooler.com.
Matt earned a BBA-Marketing from the College of William & Mary, and completed Basic Cadet Training at the United States Air Force Academy. He earned his CUDE designation from the National Credit Union Foundation in 2009. Matt lives in Madison, WI, with is wife and two sons.

