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How Personality Traits Influence Saving Behaviors: Regulatory Focus Theory

Encouraging savings is a start, but you should also understand why your members are saving. Sometimes people save against a rainy day (prevention), and sometimes they save so they can vacation in Florida and avoid rainy days (promotion). Those of us who analyze often convoluted consumer behavior know there is a strong...

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Larky | Pilot

Larky | Pilot

A Mobile Member Loyalty Platform  Learn more and register for an informational webinar! PROBLEM: Stronger member loyalty leads to higher retention rates, increased interchange revenue, and...

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