Through independent research and innovation, the Filene Research Institute explores issues vital to the future of credit unions and consumer finance.


Need Help Attracting Gen Y?

Following 18 months of research on young adults with CU Tomorrow, Filene has contracted Brent Dixon to offer a limited number of advisory engagements for credit unions that seek a new generation of credit union members, employees, or board directors. 

There are three ways to engage with Brent:  

  • Speak - If your credit union meeting needs objective, up-to-the-minute insights about young adults' financial needs, Brent can customize a presentation to address your specific questions. Available topics range from social media to generational marketing to attracting volunteers ... and more. Click here to check out a few of Brent's speaking topics
  • Advise - Sleek marketing won't connect young adults to credit unions if the credit unions don't offer the products they need. A top-to-bottom products and services review examines delivery systems, loan products, savings products, and transaction products. Brent will help devise recommendations based on local needs and demographic trends.
  • Recruit - One of the most sustainable solutions for attracting a generations of young members is to attract a generation of young leaders, managers, and volunteers. As the founder of The Cooperative Trust, a community designed to empower young credit union leaders, Brent is an expert in professional growth and recruiting strategies. He'll work with senior leadership to build a targeted recruitment plan for entry-level professionals, MBAs, or young directors.

Email Brent or call (608) 231-8550 for more information. Download Brent's photo (JPG file) or bio (PDF file).

Brent Dixon, Young Adult Advisor, Filene Research Institute from Josey Siegenthaler on Vimeo.