George's Presentation Topics
Credit Union Differentiation
The credit union difference is well-known to people within the credit union system, but this only represents a small share of the financial services market. Credit unions relatively stable market share leads us to ask the following: Why do your members do business with your credit union? Why don't non-members do business with your credit union? This session will discuss current research and innovation efforts to encourage and promote differentiation strategies for your credit union. Specific topics to be covered include product innovation, young adult outreach and corporate social responsibility (CSR) initiatives.
Demystifying Innovation
Most barriers to innovation in your organization are self-imposed. This session will explain how your credit union can better understand what innovation means in the consumer finance world and what you can to become a more consumer-responsive organization. Hofheimer will share the processes involved in developing the innovation competency, share specific innovation success stories and provide you a straight-forward way to get started on your organization’s innovation competency today.
Filene Research Briefs
Each year the Filene Research Institute publishes approximately 20 research studies on topics ranging from governance and small credit union issues to consumer behavior and public policy issues. A briefing on any of these research topics can be delivered to your group. Please browse our published research or forthcoming research to determine which topic is right for your group.
To schedule presentations by George Hofheimer, please contact him directly.

