Denise's Presentation Topics

Leveraging Consumer Trends to Grow

The success of a credit union begins and ends with the satisfaction of its members. But how much do we really know about their needs and motivators? This session draws on Filene’s extensive research library to highlight work on the customer experience, effective use of imagery to influence behavior, and the voice of the consumer. Credit unions can use this valuable information to develop their plans for growth in a way that will also increase member satisfaction.

Filene Innovation Briefing

Since its inception, Filene’s i³ (Ideas, Innovation, and Implementation) group has incubated nearly 50 product, service, and business model ideas – all in various stages of credit union testing and implementation. With topics ranging from helping members build wealth, borrow responsibly, or meet life’s milestones, this presentation can be customized to fit your organization’s needs. We’ll bring in current or former i³ members to share their experiences and insights, while delivering an update on the key innovations that are currently gaining traction with credit union members.

Bringing Innovation to Life

Creating a culture of innovation—tapping both internal and external resources—can drive continuous improvement and fuel long-term growth. With a specific action plan to assimilate innovation into your organization, you’ll learn how to:

• Generate new ideas.
• Prototype and test.
• Move quickly to market.

Credit unions will be challenged to asses where they are now, where they have gaps, and how to identify the appropriate resources to make innovation a way of life.

Contact us to schedule a presentation by Denise Gabel.