Brent's Speaking Topics
Digital Culture & Strategy
Available as a general session, breakout, or one-day bootcamp
As the line between our real lives and our virtual lives grays, so too has our understanding of the digital culture that is thus being created. In this session Young Adult Advisor Brent Dixon explores the evolving definition of connection, what's in a meme, how viral becomes viral, and why credit unions should care. You've learned what social media is, now learn what makes it tick.
Attracting & Retaining Younger Members
Available as a general session, breakout, or one-day bootcamp
Everyone knows that adding younger members make sense for credit unions, but knowing is only half the battle. What do young adults actually want from their financial institutions? Brent Dixon dissects the mind of the youthful consumer and details the products, services, and recruiting strategies credit unions can use to grab them. Tune in for a discussion on youth-specific products Filene’s 30 Under 30 group designed specifically for their peers.
Design Thinking: A Human Centered Approach to Innovation
Available as a general session, breakout, or one-day bootcamp
In order to succeed, innovation must solve a human need. Design thinking is a proven innovation process that that combines empathy, technical feasibility, and business strategy. In this session Brent Dixon will use real-world examples and group participation to guide you through the steps of human centered design, giving you the tools you need to inspire and execute ideas at your own credit union.
Designing Interaction: Maximizing Your Web Site's User Experience
Available as a breakout or one-day bootcamp
The average person takes seven seconds or less to decide if a web site has the information they are seeking. How can you make sure your web site provides the best user experience for your members? Join interactive design expert Brent Dixon as he discussed specific ways to maximize your credit union’s web presence through vivid examples and case studies. Dixon will focus on best practices in aesthetics, site organization, and usability.
