What Gen Y Wants
It’s not enough to put up a credit union MySpace page and call it a day. Susan Follick, segment marketing manager for PSCU Financial Services, talks about balancing good rates with convenient access, products that pull interest in a busy world, and speaking with (not to) a generation that eschews traditional marketing.
An Astronaut, Some Mavericks, and a Alligator
I have been zig-zagging across the country for the past three weeks as a champion for change. I spent a week at the Harvard Women’s Leadership Forum where I met many successful women from all over the world…including a NASA astronaut, a CEO of a hospital in the UK, the head of all government services in Brisbane Australia, and a leader from the Nigerian Electricity Regulatory Commission. All in all, I learned a lot and found out that rapid change is ascending upon the entire world—and every industry.
Metaphors, Marketing, and the Mind
Cognitive scientists claim 95% of all human thought is unconscious. New research tools are emerging which can help executives tap into consumers’ unconscious thoughts to better understand their preferences. Today, consumers are bombarded with images trying to capture their attention. The latest in neuroscience, psychology and biometrics can improve your communications and branding efforts.
Impactful Recruiting
More on CU Collaboration
In addition to Filene Research Institute’s recent publication on credit union collaboration, we’ve asked an expert on the topic to add a bit more to the discourse. Randy Karnes is CEO of CU Answers and a pioneer in the world of collaboration. We hope you enjoy the discussion.
