Debbie Matz, the National Credit Union Administration’s Chairman, recently stated “Simply put, younger consumers just are not satisfied with the credit union experience.” So, what are credit unions to do about it?
Problem
Filene raised the warning flag on the young adult issue in the late 1990s when it was obvious that younger consumers were trending away from credit unions. Over the past decade Filene has released numerous research studies, workshops and think tanks to help credit unions become more relevant to this segment of the population, but credit unions still have a long way to go.
Solution
Therefore, Filene is partnering with CUNA to help credit unions do something around the young adult challenge…the Young Adult Bootcamp. This 1 1/2 day workshop held in early September 2011, is limited to 20 credit unions, and will focus on creating implementation plans for your credit union’s young adult strategy.
Bootcamp
The workshop is led by Brent Dixon ...to know Brent is to love Brent. In case you don’t know Brent, here are few testimonials from people who’ve got to know him over the past few years:
“Brent is everything that fascinates people and scares them about the young adult market. He is young and hip and super tech savvy, but doesn’t present it in an overwhelming way that seems forced. He listens to his audience and works with, and through their concerns.”
-Allison Barna, Community Development Officer, Credit Union Association of New York
“Regardless of how knowledgeable you may think you are about serving the young adult market, believe me, there is much more to learn. We thought that we had a good grasp on attracting this market, but Brent opened our eyes to the fact that we had barely scratched the surface.”
-Laida Garcia, President and CEO, floridacentral Credit Union
“After you have met Brent, he becomes one of those people that you are glad you know and that you hope you have an opportunity to interact with in the future. You will want to keep an eye on Brent, he’s going places…and hopefully he’ll take us all with him!”
-Jannifer Ganem, Marketing & Research, Michigan Credit Union League
Details
Date: September 7–8, 2011
Location: Fort Mill, SC (20 minutes south of Charlotte, NC)
Space: Limited to 20 credit unions. Each credit union may bring up to 4 employees.
Cost: $999/credit union
The bootcamp aims to deliver a cost effective, practical and fun young adult strategy for your credit union…what are you waiting for? Sign up today, space is limited.
Questions or ideas? Leave us a comment.
(image credit: Dan Mountford)
Comments
2
An eyes-opening article. We need to work harder with our membership to encourage the opening of accounts for relatives and also for adult to educates children in the importance of the credit union in the financial world.
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How beautiful the picture is. Look like the same is made by a very talented person. A nice and well written article about the credit union and about the taste of the younger consumers. If the young people have better payroll then there is no much problem in measured spending. Many business houses have taken up online payroll to make things easy. By the way have you heard of Paycor Cincinatti . I topic which need more focus and action. The solution found for getting out of this problem also looks very result giving one. I think such workshops will help a lot. Recently I read somewhere about Brent but here I got to know about him a lot.
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