This week, James Marshall joined Filene and The Cooperative Trust as the Trust’s leader. James succeeds Brent Dixon, who founded the Trust in 2010 and led it over the past three years. Theresa Hilinski will continue to serve as its community manager.
Anticipating, meeting, and serving the needs of today’s young adult is one of the most important issues for credit unions, and Filene is committed to investing in this critical need. The Cooperative Trust stems from more than 10 years of Filene research, workshops, reports, projects, and experiments examining the young adult issues that credit unions and cooperatives face.
The Trust, brought to life with Brent’s vision and on-going support from CUNA Mutual Group, CUNA’s Center for Professional Development, and PSCU Financial Services, has been instrumental in connecting young adults to the credit union industry and the credit union industry to them. James brings a unique talent set that compliments Theresa and creates a strong team around young adult issues in the credit union system.
James will work with Filene to evolve the Trust into a self-sustaining organization with long-term value and viability. Together, James and Theresa will sharpen the Trust’s role in helping credit unions engage with young adults and grow membership among this demographic through outputs such as product ideas, Crash events, and publications that capture key findings of the group. They’ll also strengthen the Trust’s foundation of developing young talent in credit unions and cooperatives through leadership opportunities, mentorships, and peer idea sharing.
We’re thrilled to have James here to help credit unions engage with young adults – one of the most critical issues for the future of credit unions. His creativity, insights, energy, tenacity, and propensity to execute are the exact set of skills and behavior credit unions need to win.