The Webinar “Images Matter: How to Enhance Your Marketing Effectiveness to Drive Growth” will be held Monday, June 23, 2008 at 1:00-2:30 p.m. CST and hosted by CUES. Filene Researchers Nick Maynard, director of innovation and new product development and Timothy Flacke, director of business development of the D2D Fund along with Maya Bourdeau, project manager and researcher for the Zaltman Metaphor Elicitation Technique will be presenting. Register with CUES by June 18th.
Today, consumers are bombarded with images trying to capture their attention. How does your credit union stand out? Learn how psychological marketing – leveraging the latest in neuroscience, psychology and biometrics can improve your communications and branding efforts. Cognitive scientists claim 95% of all human thought is unconscious. New research tools are emerging to help executives tap into consumers’ unconscious thoughts to better understand their preferences. Maynard’s report The Mind of Low-to-Moderate Income Savers will give you an in-depth look at the preliminary resarch on this topic.
Attendee Takeaways:
Assess your credit union’s ability to gain the attention of potential members Learn how psychological can improve your communications and branding efforts Determine how this technique can be applied at your credit union with an eye to reaching low-to-moderate income Americans.
Register with CUES by June 18th.
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