In my view, there is one document that holds the key to the future of credit unions…drum roll please…the credit union bylaws. Seriously. Issues related to purpose, board governance, field of membership, and cooperative principles are all illuminated there. From an innovation and growth perspective, credit unions must always keep the member in the center.
What if you added a to-do for 2010: Review the credit union bylaws and re-connect with the member/consumer.
- Is the credit union’s path for the future in alignment with the bylaws?
- Can every employee deliver a short elevator pitch about your credit union’s purpose and the value you provide to your members?
As we turn the page to a new year, how will credit unions renew their commitment to those they serve? Perhaps the conversation begins with the bylaws.
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