Hundreds of credit unions from across the nation will take part in groundbreaking research regarding the quantifiable impact of social media marketing strategies. We would like you to join them. (And, no, the irony of using our blog for this request is not lost on us.)
Click here to register for the panel
We would like you to be part of the first detailed study quantifying the impact of credit unions’ social media marketing strategies on the number of members and the number of credit union products per member. Over the past couple years, social media marketing using Facebook, Twitter, and other web-based applications has created a lot of buzz, but no one has yet measured its financial impact or determined what mix works best for credit unions.
To address this issue, the Filene Research Institute is conducting a project that will work to develop the first predictive model in which credit unions can estimate the impact of their social media marketing strategies.
We need your help, but you don’t have to sign your life away. This will only require about two hours (total) over the course of the next year. Some of the details of participation are listed below:- You will receive four surveys between August 2010 and July 2011 – one each quarter – regarding your marketing activities (not only social media marketing). Each survey will take you about 25 to 30 minutes to complete.
- Surveys will be sent to you via an email link, and your responses will remain confidential. Results will only be presented anonymously or in aggregate form.
- Each survey will contain a few questions about your credit union (number of members, locations, products per member, etc.) and some about your recent marketing activities.
- The results of the year-long research will produce a statistically tested way to predict changes in membership and products per member (or, member share) based on social media activities.
In plain English: If you keep wondering whether social media is just hype or an effective marketing tactic, this is your chance to find out. We want you and many other credit unions to participate because more responses make for better analysis. In return for your participation, we will provide you with the results of the research. Even if you are not using social media, we would like you to participate.
The first step is joining the panel. All natural-person credit unions are invited to join the panel by registering by Friday, August 20th. And don’t be shy: Please send this link to other credit unions that might participate.
Click here to register for the panel. And thank you, in advance, for your help.
Comments
4
Hi there,
(No need to post this comment. I wasn’t sure what is the best way to ask my question).
I work for a central organization for Ontario and BC credit unions in Canada. Do you think they could take part? If so, I can share this in our weekly newsletter.
Thanks, and keep up the great work!
Cheers,
ygw
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Hi YG—Thanks for the question. We welcome all North American credit unions to take part in the study, and thanks for further inviting through your network …
ben
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I just registered!!! But it is the 23rd. Please sign me up! I’m working on a presentation to our board as to why our credit union SHOULD get in to social networking.
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Don’t worry, Erin. We’ll get you in there :)
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