Through independent research and innovation, the Filene Research Institute explores issues vital to the future of credit unions and consumer finance.

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  1. Lunch with Ed: Share of Wallet

    Walletshare

    Time for a reality check:

    “Customers may be very satisfied with your brand and happily recommend it to others—but if they like your competitors just as much (or more), you’re losing sales.”

    – Customer Loyalty Isn’t Enough; Grow Your Share of Wallet, Harvard Business Review, October 2011

    Intrigued?

    Register below for Lunch with Ed at 1:00PM Eastern (12:00 Central; 11:00 Mountain; 10:00 Pacific) on Thursday, February 23, as marketing professor Lerzan Aksoy outlines the principles behind the Wallet Allocation Rule and previews her forthcoming Filene research.

    Doubly intrigued? Professor Aksoy will speak at the Filene Chair’s Breakfast at the GAC. Details here

    Photo credit: kalleboo

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