What do HBO and Kevin Bacon have to do with credit unions and young adults?
Only this personal cognitive blip: I saw the trailer for the HBO movie ‘Taking Chance’ this morning. I’ve never worn the uniform, but I am proud of, sometimes dumbfounded by, those who have. After browsing and finding that I couldn’t order the movie a la carte when it airs Saturday night I signed up for HBO.
The trailer caught me. I was hooked. And HBO nabbed another subscriber.
Credit unions don’t get to (and shouldn’t) ply my emotions like HBO does, but a parallel thing happened a year ago. After remaining a passive aggressive customer of Bank of America for years, I saw Addison Avenue’s version of Dividend Rewards Checking. I joined within days and have never regretted it.
I think we can all agree that 95% of credit union marketing goes into selling commodity products under different brand names. But when credit unions introduce something genuinely new, like GECU’s Savings Challenge, TDECU’s 0% Credit Card, or Michigan credit unions’ Save to Win contest, the question is not “Should I join?” but “How can I?”
What other genuinely unique credit union products are floating around out there?
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