Forgive my French. This story in the CU Journal about personalized URLs caught my eye. A credit union sets up a site and appends a member’s name in the URL, creating a personal landing page. From there, a financial survey that pings the online system and the sales folks about my wants and needs is the perfect next step.
It’s a beautiful nexus of personalization, online interaction and (purportedly) ease of use. If an offer that incorporated my name in a Web site came through the mail, I would definitely stop in, even if just to see what they were up to. And if $19 million Sarasota Municipal Employees CU can afford it, so can you.
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