Filene Research Institute

Through independent research and innovation, the Filene Research Institute explores issues vital to the future of credit unions and consumer finance.


Filene's Ideas Grow Here

  1. Elevator Speech Winner!

    Goodnews

    Because no one sent me any gifts or bribes, I was forced to actually read the responses. And after much deliberation and long nights spent analyzing them, I have determined a winner. Now, without further ado….

    Congrats to Matt Davis of Members Credit Union in Winston Salem, North Carolina. His response was creative and had a different way of presenting the differences than just saying them. His answer was:

    “If you went to eHarmony.com and tried to find your financial institution perfect match, how would you fill out your profile? You’d want fewer and lower fees, lower loan rates, and higher deposit returns, right? More importantly, though, you’d want want to be affiliated with an FI that knew, and addressed, your unique needs, desires, and characteristics. You would also want a say in how the place is operated, wouldn’t you? Time to set up that speed date with a credit union, sister! Tell your bank that there are other, better, fish in the sea. You’re going cooperative!”

    Everyone who participated came up with some great responses. Just not as good as Matt. For his winning response, Matt will receive a gift card to threadless.com.

    Thanks again!

    categories » Filene News, Philosophy and Values

Comments

3

  1. Sweet! I shall now be called the CU Elevator Warrior! :)

  2. Nice one, Matt!

  3. I knew you had it in you, Matt.

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