Filene recently visited with several guests from an Australian credit union who were on a study tour through the United States. This particular credit union has a unique strategy, which tightly links environmental sustainability to their image. When asked how this successful (and peculiar) strategy came to be, our Australian guest stated that it was implemented because it comported with their CEO’s economic rationalist view of the world.
In the case of this credit union, linking their strategy to envrionmental stewardship was economically rational because this approach:- decreased operating expenses
- increased staff enagement
- attracted young adults (a segment of previous non-users)
This credit union’s experience got me thinking about another strategy high on the list of many credit unions: serving young adults. So, I crafted this economic rationalist’s view of the young adult opportunity in credit unions:.
If you find the young adult opportunitiy compelling, I’d urge you to contact my colleague Brent Dixon who is currently working with a handful of credit unions and credit union leagues on implementing Filene’s extensive research on this topic.
Comments
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“It all comes back to you.” This slogan is brilliant for a credit union. This is the kind of “movement” that all credit unions should latch onto. It is a simple message with a powerful implicatoin. Good stuff!
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