Filene researchers Jonathan Zinman and Victor Stango of Dartmouth College share insights from a research brief that highlights the consumer’s intuitive assesment of complex math problems and how this affects decision making. The findings: Most people “are biased towards making mistakes that lead to borrowing too much or saving too little.” How can credit unions counteract this bias and help consumers avoid the pitfalls? Listen to author Jonathan Zinman discuss implications for credit unions from this new body of research:
<
Stango and Zinman provide speculation on the market implications and possible public policy changes based on evidence from thier “fuzzy math” research thus far. Download their research brief in its entirety.
Read this The Wall Street Journal article on this subject quoting Stango and Zinman.
Post a comment