Cognitive scientists claim 95% of all human thought is unconscious. New research tools are emerging which can help executives tap into consumers’ unconscious thoughts to better understand their preferences. Today, consumers are bombarded with images trying to capture their attention. The latest in neuroscience, psychology and biometrics can improve your communications and branding efforts.

The Filene Research Institute recently partnered with our orgainzation, Doorways to Dreams Fund (D2D Fund) to test one such methodology called the Zaltman Metaphor Elicitation Technique (ZMET). The first part of that work is captured in the research report, The Mind of the Low-to-Moderate Income Savers.

Currently, Filene is sponsoring work D2D is leading to pilot test its research findings at Wright-Patt Credit Union in Ohio and CEFCU in Illinois. We know that many, many credit unions downloaded The Mind of the Low-to-Moderate Income Savers report, and we would love to capture responses and hear about any work going on “organically” in the industry for the next version of the this research brief.

My question is :

• If you downloaded the report, do you have any feedback regarding the findings?
• How is your credit union planning to apply the research findings?