Through independent research and innovation, the Filene Research Institute explores issues vital to the future of credit unions and consumer finance.
This brief highlights the role policymakers can take in easing the financial lives of financially tenuous citizens, but credit unions with members or potential members in the same straits can take a more immediate role by making sure that, for all its popularity, cash is only one of several good options for low-income households.
More ...categories » Economic Issues - Credit Unions, Lending, Limited Income Households, Marketing, Consumer Behavior and Market Research, Young Adults and Families
Filene researchers use an extended survey period and input from hundreds of credit unions to explore whether social media use correlates with key credit union goals like share of wallet, membership growth, and loan growth. The old saw that correlation is not causation is worth noting, but nevertheless, the correlations are intriguing.
More ...categories » Marketing, Consumer Behavior and Market Research, Young Adults and Families
Credit unions that want to juice membership growth face a limited set of options. If the field of membership is not broad enough, the credit union can petition to change it and serve new groups. Often the field of membership is expansive enough, so the challenge becomes how to approach new members of a group that will complement the credit union and allow it to grow.
More ...categories » Market Structure and Field of Membership, Marketing, Consumer Behavior and Market Research, Strategy, Young Adults and Families