Filene Research Institute

Through independent research and innovation, the Filene Research Institute explores issues vital to the future of credit unions and consumer finance.

Young Adults and Families

  1. Delivering Financial Education to Graduating College Students

    • Robert Hoel, PhD, Colorado State University and Ron Smith, University of Wisconsin-Madison
    • Nov 16, 2009 5 Comments
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    Despite significant investments in financial education in the United States over the past 10 years, young adults lack adequate knowledge of personal finance facts and tools to navigate the financial marketplace. In this special report made possible, in part, by PSCU Financial Services, researchers Bob Hoel and Ron Smith found that conducting quick, low-cost financial education seminars to graduating college students could be a potent tool for credit unions to engage with young adults at a pivotal time in their financial lives.

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    categories » Young Adult Recruiting, Young Adults and Families

  2. Gen BuY Insights

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    Credit unions are financial institutions, not retailers. Right? Right?

    Well maybe. Financial institutions don’t get to market new jeans or sell MP3 players, but they do have to attract and keep attention just like the folks at Target or American Eagle.

    What follows are some credit union takeaways from an excellent YPulse interview with the authors of the new book Gen BuY: How Tweens, Teens, and Twenty-Somethings Are Revolutionizing Retail.

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    categories » Consumer/Member Data, Marketing, Consumer Behavior and Market Research, Young Adults and Families

  3. Reaching Generation Debt: New Products and Strategies

    • Anya Kamenetz, Staff Writer, Fast Company Author, Generation Debt
    • Jun 5, 2009 1 Comment
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    In Filene’s final CU Tomorrow brief we invite Anya Kamenetz, a staff writer at Fast Company magazine and the author of Generation Debt, to address the question: How can credit unions better serve young adults?

    Included is Kamenetz’s take on the core financial issues facing young adults in America and how credit unions, as innovative member-owned cooperatives, can ease young adults into the financial mainstream while acting in their best interests.

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    categories » CU Tomorrow, Podcasts and Videos, Young Adult Recruiting, Young Adults and Families

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