Academic researchers and business executives are all digging for the secrets to human behavior. What makes one work group perform statistically better than another?
More ...Young Adult Recruiting
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Twice as Many Average Executives Needed to Get as Much Done as the Ten Best
- Jun 10, 2011 1 Comment
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categories » Management, Philosophy and Values, Strategy, Young Adult Recruiting
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Selling the Credit Union Difference: Large-Scale Credit Union Branding
- Mar 3, 2011 4 Comments
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Credit union groups, especially statewide organizations, have a keen interest in publicizing the benefits of credit unions. But, what kind of information will entice consumers to join credit unions? Rather than taking a stab at marketing the credit union difference based on a vague sense of what appeals to consumers, this research sought first to verify messages with actual consumers and fine-tune the output before the outside world could see. The result: A campaign designed to sell consumers on tangible credit union benefits.
More ...categories » Innovation, Marketing, Consumer Behavior and Market Research, Podcasts and Videos, Young Adult Recruiting
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Economic Rationalist
- Jul 22, 2010 1 Comment
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Filene recently visited with several guests from an Australian credit union who were on a study tour through the United States. This particular credit union has a unique strategy, which tightly links environmental sustainability to their image. When asked how this successful (and peculiar) strategy came to be, our Australian guest stated that it was implemented because it comported with their CEO’s economic rationalist view of the world.
More ...categories » Filene News, Young Adult Recruiting, Young Adults and Families
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