Through independent research and innovation programs, the Filene Research Institute explores issues vital to the future of credit unions and consumer finance.
The Webinar “Images Matter: How to Enhance Your Marketing Effectiveness to Drive Growth” will be held Monday, June 23, 2008 at 1:00-2:30 p.m. CST and hosted by CUES. Filene Researchers Nick Maynard, director of innovation and new product development and Timothy Flacke, director of business development of the D2D Fund along with Maya Bourdeau, project manager and researcher for the Zaltman Metaphor Elicitation Technique will be presenting. Register with CUES by June 18th.
categories » Filene News, Limited Income Households, Research in Motion
Cognitive scientists claim 95% of all human thought is unconscious. New research tools are emerging which can help executives tap into consumers’ unconscious thoughts to better understand their preferences. Today, consumers are bombarded with images trying to capture their attention. The latest in neuroscience, psychology and biometrics can improve your communications and branding efforts.
categories » Limited Income Households, Marketing, Consumer Behavior and Market Research
Millions of modest-income households in the U. S. currently turn to alternative financial services (AFS) outlets to meet their basic financial needs. Check-cashers, payday lenders, finance companies, pawnshops, rent-to-own stores and auto title lenders operate primarily to generate revenue and make a profit. With an increasing number of credit unions investigating how to help the underserved, the Filene Research Institute developed a program called REAL Solutions-Relevant, Effective, Asset-building and Loyalty-producing – to assist in efforts to reach out to new member populations. A newly-released study, REAL Solutions: Solving the Financial Service Needs of America’s Working Families, provides a progress report on the activities of credit unions involved in the REAL Solutions program. For more information on the REAL Solutions program you can visit http://filene.org/home/research/real.
The program is now the signature program of the National Credit Union Foundation (NCUF), visit the www.ncuf.org
categories » Lending, Limited Income Households, REAL Solutions