Through independent research and innovation, the Filene Research Institute explores issues vital to the future of credit unions and consumer finance.

Marketing, Consumer Behavior and Market Research

  1. Credit Union Market Niches: Social and Demographic Opportunities

    • Marc-André Pigeon, Director- Financial Sector Policy, Credit Union Central of Canada and Ben Rogers, Research Director, Filene Research Institute
    • Jan 9, 2012 2 Comments
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    What does this mean for you? Click here to register for a February 9 (1:30 PM ET) webinar with the authors.

    Credit unions that want to juice membership growth face a limited set of options. If the field of membership is not broad enough, the credit union can petition to change it and serve new groups. Often the field of membership is expansive enough, so the challenge becomes how to approach new members of a group that will complement the credit union and allow it to grow.

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    categories » Market Structure and Field of Membership, Marketing, Consumer Behavior and Market Research, Strategy, Young Adults and Families

  2. Idea Idol – The Next Big Innovation

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    We are adding a twist to seeking marketplace feedback.

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    categories » Filene News, Innovation, Marketing, Consumer Behavior and Market Research

  3. The Psychology of Choice Overload: Implications for Retail Financial Services

    • Alexander Chernev, Associate Professor Kellogg School of Management, Northwestern University
    • Aug 11, 2011 1 Comment
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    Imagine for a moment the difference between shopping at Walmart and shopping a high-end boutique on Rodeo Drive or Fifth Avenue. The sounds are different. The employees are different. The prices are certainly different.

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    categories » Marketing, Consumer Behavior and Market Research, Strategy

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