Through independent research and innovation, the Filene Research Institute explores issues vital to the future of credit unions and consumer finance.


Marketing, Consumer Behavior and Market Research

  1. Debit or Credit: Either, Both, Neither, or How Much?

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    The new payment mix is more about market share than about which payment dominates or will dominate. Credit unions care deeply about whether consumers use debit and credit cards. Cards tie consumers to their financial institution and are among the few revenue centers credit unions can influence.

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    categories » Consumer Finance Monthly Briefs (Ohio State), Marketing, Consumer Behavior and Market Research

  2. Pre- and Post- Retirement Asset Portfolios

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    Is your credit union ready to manage the retirement assets of America’s largest generation? Pre- and Post-Retirement Asset Portfolios draws on the RAND Corporation’s Health and Retirement Study (HRS) to compare the asset-holding and selling trends between baby boomers and previous generations. The researchers examine important individual variables, like education, age, and family situation, along with multivariate factors to elicit the most important factors affecting asset holdings before and after retirement.

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    categories » Consumer/Member Data, Marketing, Consumer Behavior and Market Research

  3. Credit Union Implications of Living Trusts

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    An entire generation of Americans is beginning to retire in a new way. As defined benefit plans disappear, they are being replaced by defined contribution plans: 401(k)s, 403(b)s, and individual retirement accounts (IRAs). Credit union members are living off those nest eggs and planning to leave slices of the eggs to their heirs. The systematic collapse of the company pension, which shows no signs of stopping, means real changes in the way Americans retire— and in the way financial institutions can serve retirees.

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    categories » Consumer/Member Data, Marketing, Consumer Behavior and Market Research