Through independent research and innovation, the Filene Research Institute explores issues vital to the future of credit unions and consumer finance.


Marketing, Consumer Behavior and Market Research

  1. Get in the Game: How Credit Unions Can Engage Members, Solve Problems, and Improve Skills with Game Thinking

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    Worldwide, three billion hours are spent playing video games each week. The five million “extreme” gamers in the United States play an average of 45 hours per week, more than the average worker spends earning a living. In contrast, consumers spend only 2.6 hours per month on financial planning and budgeting.

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    categories » Innovation, Marketing, Consumer Behavior and Market Research, Strategy

  2. Is Bank of America More Consumer-Friendly than Your Credit Union?

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    Loan terms may not seem very hard to understand for people like you. Chances are you work in financial services. Lingo like points, APR, balloon, FHA, piggyback, PMI, and escrow rolls off of your tongue. You can compare mortgage offers quicker than Snooki can spray on a tan.

    Want to know a secret? Most people can’t.

    Want to know something else? It’s our fault.

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    categories » Innovation, Marketing, Consumer Behavior and Market Research, Philosophy and Values

  3. “We Don’t Do Banks”: Financial Lives of Families on Public Assistance

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    This brief highlights the role policymakers can take in easing the financial lives of financially tenuous citizens, but credit unions with members or potential members in the same straits can take a more immediate role by making sure that, for all its popularity, cash is only one of several good options for low-income households.

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    categories » Economic Issues - Credit Unions, Lending, Limited Income Households, Marketing, Consumer Behavior and Market Research, Young Adults and Families