What does this mean for you? Click here to register for a February 9 (1:30 PM ET) webinar with the authors.
Credit unions that want to juice membership growth face a limited set of options. If the field of membership is not broad enough, the credit union can petition to change it and serve new groups. Often the field of membership is expansive enough, so the challenge becomes how to approach new members of a group that will complement the credit union and allow it to grow.
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