Filene Research Institute

Through independent research and innovation, the Filene Research Institute explores issues vital to the future of credit unions and consumer finance.

Marketing, Consumer Behavior and Market Research

  1. Retirement Preparedness and Savings Choices in 2005-2009

    • Mark Meyer, CEO, Filene Research Institute and Luis Dopico, Macrometrix
    • Mar 15, 2010 No Comments
    • Bookmark and Share
    Numbers_meyer_cfm1_web

    What are the current trends in retirement preparedness and savings choices? In Filene’s continuation of the Consumer Finance Monthly (CFM) series, we explore:

    More ...

    categories » Consumer Finance Monthly Briefs (Ohio State), Life Cycle and Evolution of Credit Unions, Marketing, Consumer Behavior and Market Research

  2. Exploring Ongoing Member Loyalty: Net Promoter in Credit Unions

    • Laura Brooks, PhD, Satmetrix and Michelle Bloedorn, Member Loyalty Group
    • Mar 15, 2010 No Comments
    • Bookmark and Share
    Coin_operated_binoculars_web

    It’s well established that credit unions tend to command more loyalty and satisfaction than banks. What’s interesting is how. In Exploring Ongoing Member Loyalty: Net Promoter® in Credit Unions, authors Laura Brooks, Satmetrix and Michelle Bloedorn, Member Loyalty Group, use Net Promoter Scores, credit union case studies, and a cadre of high-performing credit unions to illustrate the how and the why of credit union member loyalty.

    More ...

    categories » Market Structure and Field of Membership, Marketing, Consumer Behavior and Market Research, Performance Measures

  3. Fellow Weighs in on Credit Cards

    Consumerism-webjpg

    Filene Fellow Bob Manning is a go to guy for the media on consumer credit issues.

    More ...

    categories » Economic Issues - Credit Unions, Filene News, Marketing, Consumer Behavior and Market Research

Blog Categories