Through independent research and innovation programs, the Filene Research Institute explores issues vital to the future of credit unions and consumer finance.
Facts, Figures and Food for Thought from the Ohio State University’s Consumer Finance Monthly (CFM). Filene has subscribed to an ever-evolving data source from Ohio State University in order to supply credit unions with valuable consumer financial information. This brief, the first in a series, offers an introductory glance to the data and potential implications. Listen to Randy Olsen, the Center’s cofounder, discuss the credit union implications of this data set:
categories » Consumer/Member Data, Market Structure and Field of Membership, Podcasts
It’s not enough to put up a credit union MySpace page and call it a day. Susan Follick, segment marketing manager for PSCU Financial Services, talks about balancing good rates with convenient access, products that pull interest in a busy world, and speaking with (not to) a generation that eschews traditional marketing.
categories » CU Tomorrow, Market Structure and Field of Membership, Podcasts, Young Adult Recruiting, Young Adults and Families
Filene is seeking papers to include in a special 2008 report exploring the important issue of how credit unions measure the value they provide to members. Credit union executives, staff and board members, as well as industry consultants and academics are encouraged to submit a paper detailing how they believe credit unions should, or do, measure value.
categories » Filene News, Market Structure and Field of Membership, Marketing, Consumer Behavior and Market Research