It’s well established that credit unions tend to command more loyalty and satisfaction than banks. What’s interesting is how. In Exploring Ongoing Member Loyalty: Net Promoter® in Credit Unions, authors Laura Brooks, Satmetrix and Michelle Bloedorn, Member Loyalty Group, use Net Promoter Scores, credit union case studies, and a cadre of high-performing credit unions to illustrate the how and the why of credit union member loyalty.
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