Through independent research and innovation, the Filene Research Institute explores issues vital to the future of credit unions and consumer finance.
It’s well established that credit unions tend to command more loyalty and satisfaction than banks. What’s interesting is how. In Exploring Ongoing Member Loyalty: Net Promoter® in Credit Unions, authors Laura Brooks, Satmetrix and Michelle Bloedorn, Member Loyalty Group, use Net Promoter Scores, credit union case studies, and a cadre of high-performing credit unions to illustrate the how and the why of credit union member loyalty.
More ...categories » Market Structure and Field of Membership, Marketing, Consumer Behavior and Market Research, Performance Measures
Filene Fellow Barbara Robles has released the third in her series of reports detailing the financial needs of the U.S. Latino population. In U.S. Latino Families, Heads of Household, and the Elderly: Emerging Trends in Financial Services and Asset-Building Behaviors, Robles focuses on a number of key features of the Latino financial experience including:
More ...categories » Economic Issues - Credit Unions, Lending, Life Cycle and Evolution of Credit Unions, Limited Income Households, Market Structure and Field of Membership, Marketing, Consumer Behavior and Market Research
It’s been a tongue-in-cheek rejoinder for years: If banks covet credit union advantages so much, they can always change charters. Huffington Post blogger Mike Garibaldi-Frick takes it a step further in his post Transform Banks Into Credit Unions. Forget the market, he says, charter change should be a mandate.
More ...categories » Market Structure and Field of Membership, Policy
| Credit Unions and Social Media: Engaging Young Adults | Free (remove) |
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| Total | $0.00 |