Through independent research and innovation, the Filene Research Institute explores issues vital to the future of credit unions and consumer finance.
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NEWS FLASH: Consumers are not rational. They will not always choose credit union services, even if they should. Neither will they search out good information, evaluate their options and then select the best choice. So should we throw up our hands? No. Dartmouth’s Punam Keller explains.
More ...categories » Consumer/Member Data, Marketing, Consumer Behavior and Market Research, Strategy
Does your Website double as a ‘sales prevention tool’? If so, you need to fix that … and soon. Researcher Rob Rubin uses a 1,400-response survey to tease out the preferences online consumers, particularly young adults, harbor for their financial relationships. Learn why ‘good service’ often simply means ‘suitable’ electronic service and how to prioritize your focus not just in online attraction but in online retention and engagement.
More ...categories » Consumer/Member Data, Technology, Young Adults and Families
Is your credit union ready to manage the retirement assets of America’s largest generation? Pre- and Post-Retirement Asset Portfolios draws on the RAND Corporation’s Health and Retirement Study (HRS) to compare the asset-holding and selling trends between baby boomers and previous generations. The researchers examine important individual variables, like education, age, and family situation, along with multivariate factors to elicit the most important factors affecting asset holdings before and after retirement.
More ...categories » Consumer/Member Data, Marketing, Consumer Behavior and Market Research