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Hope Schau

Filene Research Fellow

Biography

Hope holds the Gary M. Munsinger Chair in Entrepreneurship and Innovation at the Eller College of Management, University of Arizona. She earned her Ph.D from the University of California, Irvine. She has published well-cited research on the impact of technology on marketplace relationships, branding, identity-salient consumption practices, and collaborative value creation. An award-winning instructor, she teaches Marketing Management, Managing Marketing Communications, and Social Media Marketing Strategy in the Eller MBA programs. She is a popular visiting scholar at institutions across the globe, including the University of Melbourne (Australia), the University of Hawaii, the University of Auckland (New Zealand), and Fundaçäo Getúlio Vargas (Brazil).

For interview and other media requests, contact Kate Lawton at 608.661.3758 or katel@filene.org.

Hope's presentation topics include: 

  • Creating Resonating Branding Strategy
  • Social Media Marketing
  • Social Media Engagement Strategies
  • Social Media Metrics
  • What Is Big Data, What Does It Mean, How Can We Leverage

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