Filene has received some great feedback and interest on its recent research publication, Connecting the Dots on Credit Union Collaboration. It reminded me of an interesting article that I read near the end of last year in Harvard Business Review.

It’s not enough to put up a credit union MySpace page and call it a day. Susan Follick, segment marketing manager for PSCU Financial Services, talks about balancing good rates with convenient access, products that pull interest in a busy world, and speaking with (not to) a generation that eschews traditional marketing.

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I have been zig-zagging across the country for the past three weeks as a champion for change. I spent a week at the Harvard Women’s Leadership Forum where I met many successful women from all over the world…including a NASA astronaut, a CEO of a hospital in the UK, the head of all government services in Brisbane Australia, and a leader from the Nigerian Electricity Regulatory Commission. All in all, I learned a lot and found out that rapid change is ascending upon the entire world—and every industry.

Cognitive scientists claim 95% of all human thought is unconscious. New research tools are emerging which can help executives tap into consumers’ unconscious thoughts to better understand their preferences. Today, consumers are bombarded with images trying to capture their attention. The latest in neuroscience, psychology and biometrics can improve your communications and branding efforts.

Using business to improve the world. Sounds like something credit unions can get behind. Enter Net Impact. In this podcast, we sit down with executive director Liz Maw who talks us through corporate social responsibility, career paths, credit unions, and more. She tells us why credit union business practices already match up with many talented students’ career goals and how to leverage our existing advantages for improved recruiting.

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